Forget the Likes. Trust Your Wrist.
You don't truly know what you like until you have worn it. In today's world, we consume watches through Instagram, YouTube, forums and countless other platforms. Social media has been fantastic for the hobby. It introduces us to brands, references and watches we may never have discovered otherwise. It lets us compare designs, learn the history and enjoy some incredible photography and videography. For many watch enthusiasts around the world, it is also the only realistic way to experience certain watches. Geography, availability, finances, or simply not having the right dealers nearby can make seeing particular pieces in person incredibly difficult. In that respect, social media is wonderful. It has opened up the watch world enormously. But we also need to understand what we are looking at. When Enthusiasm Becomes Advertising The line between watch enthusiast, content creator and influencer has become increasingly blurred. There are now people whose watch c...
